Trading & Investing Quotes

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Written By
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Written By
Dan Buckley
Dan Buckley is an US-based trader, consultant, and part-time writer with a background in macroeconomics and mathematical finance. He trades and writes about a variety of asset classes, including equities, fixed income, commodities, currencies, and interest rates. As a writer, his goal is to explain trading and finance concepts in levels of detail that could appeal to a range of audiences, from novice traders to those with more experienced backgrounds.
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Below are some well-known trading and investing quotes that encapsulate various aspects of market philosophy, risk management, and trading and investment strategy.

We also have some unique quotes in the section after, which have fun applications to trading and investing contexts.

 

Trading & Investing Quotes

“[Many] know the price of everything, but the value of nothing.” – Philip Fisher

This quote emphasizes the distinction between price and value.

It highlights the importance of understanding a company’s intrinsic value rather than just its current stock price.

A company’s value can also differ by individual depending on their preferences and requirements.


“In the short run, the market is a voting machine but in the long run, it is a weighing machine.” – Benjamin Graham

Graham’s quote underscores the idea that while market sentiment may drive stock prices in the short term, ultimately, a company’s fundamental value will be reflected in its stock price over the long term.


“Be fearful when others are greedy and greedy when others are fearful.” – Warren Buffett

Buffett’s advice suggests that the best opportunities to buy stocks are when others are selling out of fear, and the best times to sell are when others are buying aggressively out of greed.


“The stock market is a device for transferring money from the impatient to the patient.” – Warren Buffett

Warren Buffett’s quote highlights a key principle of successful investing: patience.

The stock market is inherently volatile, with prices fluctuating constantly.

Impatient investors often react emotionally to these swings, buying high in moments of excitement and selling low in fear. This emotional decision-making leads to losses.

Patient investors, on the other hand, understand that market fluctuations are normal.

They focus on the long-term potential of their investments, holding onto them through temporary downturns.

This allows them to ride out the volatility and ultimately profit from the overall upward trend of the market.

Essentially, impatient investors lose money by trying to time the market, while patient investors win by giving their investments time to grow.


“Risk comes from not knowing what you’re doing.” – Warren Buffett 

This highlights the importance of knowledge and research in investing.

Investors who don’t understand their investments expose themselves to greater risks, while informed traders can make more calculated, confident decisions.


“The market can stay irrational longer than you can stay solvent.” – John Maynard Keynes 

This warns that market trends can defy logic for extended periods.

Betting on a quick return to fundamentals can lead to losses if irrationality persists.

In the end, the price of something is just the amount spent on it divided by the quantity, not necessarily its notional equilibrium value, which is a longer-term consideration (and is subjective).


“Time in the market beats timing the market.” – Unknown 

This quote emphasizes that staying invested over the long term is often more profitable than trying to time market ups and downs, which can be unpredictable and lead to missed opportunities.


“Buy when there’s blood in the streets.” – Baron Rothschild 

This encourages a contrarian approach.

It suggests buying during widespread fear or market crashes, as those are often the best times to find undervalued investments.

In terms of modern finance parlance, risk premiums generally expand when prices fall and compress when they rise.


“Compound interest is the eighth wonder of the world.” – Albert Einstein 

Einstein’s quote underscores the power of compounding, where reinvesting earnings leads to exponential growth over time, especially in long-term investments.


“An investment in knowledge pays the best interest.” – Benjamin Franklin 

Franklin suggests that continuous learning, particularly about investing, is one of the most valuable investments a person can make, yielding substantial long-term returns.


“The goal of a successful trader is to make the best trades. Money is secondary.” – Alexander Elder

This quote highlights that focusing on developing and executing a sound trading strategy is more important than the money that might come from trading.

It can also secondarily suggest that prioritizing what you enjoy is most important, as whatever you earn is likely to be a byproduct of that.


“Do not be embarrassed by your failures, learn from them and start again.” – Richard Branson

Although not specifically about trading, Branson’s advice is pertinent, where setbacks and losses are part of the learning process that can lead to greater success.

Markets are full of variance and mistakes are common. Nothing goes in a straight line.


“It’s not whether you’re right or wrong that’s important, but how much money you make when you’re right and how much you lose when you’re wrong.” – George Soros

Soros points out the importance of risk and money management in trading, and that winning percentage isn’t the most important factor.

Making more on winning trades than you lose on losing trades is key to successful trading and investing.

To use a baseball analogy, slugging percentage is more important than batting average.

Think more in terms of expected value.

For example, if you had a hypothetical strategy where you had a 1% chance of being right and a $1,000 reward for being right, and a 99% chance of being wrong a $1 penalty for being wrong, your expected value is +$9.01 for every iteration.

If assessed accurately, this will work, as long as you can cover the losses or dry spells in the interim.


“The four most dangerous words in investing are: ‘this time it’s different.'” – Sir John Templeton

Templeton’s quote warns against the belief that the fundamental principles of investing can be ignored based on current market conditions.


“Markets can remain irrational longer than you can remain solvent.” – John Maynard Keynes

This quote serves as a caution to traders and investors against taking positions that rely on the market quickly correcting an irrational pricing – i.e., such as notional long-term fundamental or equilibrium value – as markets can stay irrational for unpredictable periods.


“Price is what you pay, value is what you get.” – Warren Buffett

This quote distinguishes between the price of an asset and its true value.

Investors should focus on understanding the underlying value of what they’re buying rather than simply looking at the current price, which might not reflect the asset’s true worth.


“Wide diversification is only required when investors do not understand what they are doing.” – Warren Buffett

Buffett suggests that excessive diversification is a crutch for investors who lack confidence in their investments.

Instead, he advocates for focused investing in a few well-understood assets.

It, of course, depends on one’s knowledge.

Those active in their approach will tend to be more concentrated, while those who are passive will tend to diversify more.


“In investing, what is comfortable is rarely profitable.” – Robert Arnott

Arnott highlights that successful investing often involves stepping out of one’s comfort zone.

The most rewarding investments may be found in areas where others are unwilling to look due to fear or uncertainty.


“Know what you own, and know why you own it.” – Peter Lynch

This stresses the importance of understanding your investments.

Blindly holding assets without knowing their value or potential can lead to poor decision-making, especially during market volatility.


“The stock market is filled with individuals who know the price of everything, but the value of nothing.” – Philip Fisher

Fisher’s quote reinforces the importance of focusing on intrinsic value rather than the day-to-day price movements.

Many investors get caught up in short-term prices without understanding the long-term potential of the underlying asset.


“Diversification is protection against ignorance.” – Warren Buffett

Buffett argues that diversification is often a way to reduce risk when an investor lacks deep knowledge about specific assets.

Especially those from Buffett’s time where trading wasn’t so computerized, they tend to focus on fewer stocks and know them well rather than spreading their investments too thin.


“Cut your losses and let your winners run.” – Jesse Livermore

This advice from legendary trader Jesse Livermore underscores the importance of controlling risk by quickly exiting losing positions while holding onto profitable ones.

Cutting losses early – when you realize that something was genuinely a bad decision – prevents small setbacks from becoming large ones, while riding winners maximizes potential gains.

It’s a fundamental principle in both trading and investing that emphasizes disciplined decision-making.


“The trend is your friend, until the end when it bends.” – Ed Seykota

Ed Seykota was a pioneer of systematic trading.

Here he highlights the importance of following market trends rather than fighting them.

Trend-following strategies try to profit from sustained price movements, but they also carry risks when trends reverse.

Successful traders know when to stick with the trend and when to exit when the trade meets its goals.


“Markets are never wrong, opinions often are.” – Jesse Livermore

This quote reflects the humility necessary in trading and investing.

It warns against becoming too attached to personal predictions, which can lead to stubbornness and losses.

The market reflects collective behavior, and traders must respect its signals rather than sticking to rigid opinions.


“Far more money has been lost by investors preparing for corrections, or trying to anticipate corrections, than has been lost in corrections themselves.” – Peter Lynch

Peter Lynch’s quote cautions against market timing and the fear of downturns.

Many investors panic and exit the market prematurely.

In turn, they miss out on the recovery and growth that often follow corrections.

This highlights the value of long-term investing, where staying the course often yields better results than attempting to predict every market fluctuation.


“Bull markets are born on pessimism, grow on skepticism, mature on optimism, and die on euphoria.” – Sir John Templeton

Templeton’s quote offers a framework for understanding market cycles.

Successful investors recognize the signs of each phase and may adjust their strategies accordingly.

Pessimism often presents buying opportunities, while euphoria signals potential market peaks, leading to caution.


“Do not put all your eggs in one basket.” – Andrew Carnegie

Carnegie’s well-known quote speaks to the principle of diversification in investing.

Spreading investments across different assets reduces risk, as a failure in one doesn’t jeopardize the entire portfolio.

It’s a fundamental strategy for risk management and protection against market volatility.


“You make most of your money in a bear market; you just don’t realize it at the time.” – Shelby Cullom Davis

Davis’s quote emphasizes the long-term perspective.

Bear markets are challenging, but often present opportunities to buy quality investments at discounted prices.

Although these purchases may not immediately show returns, the recovery phase of the market typically rewards patient investors.

Alternatively, you might think of bear markets where you learn many lessons on how to develop more robust portfolios.


“Amateurs think about how much money they can make. Professionals think about how much money they could lose.” – Jack Schwager

This quote captures the essence of risk management.

Amateur traders tend to focus solely on potential profits, while professionals are equally concerned with minimizing losses.

In general, professional traders are always thinking about the balance between reward and risk and not overly focused on playing offense.


“If you go to Minnesota in January, you should know that it’s gonna be cold. You don’t panic when the thermometer falls below zero.” – Peter Lynch

He’s drawing a parallel between the expected cold weather in Minnesota in January and the expected declines that occur in the stock market.

Just as Minnesotans are prepared for the cold, investors should expect and be prepared for market downturns.

They’re a normal part of the market cycle, and panicking during these times can lead to poor decisions.


“The market is essentially designed to cause traders to do the wrong thing at the wrong time. The market turns our cognitive tools and psychological quirks against us, making us our own enemy in the marketplace. It is not so much that the market is against us; it is that the market sets us against ourselves.” – Adam H. Grimes

This quote captures the psychological challenges of trading and investing.

It suggests that financial markets inherently work in a way that often leads traders to make poor decisions.

The market doesn’t actively work against us. Rather, it creates conditions that exploit our natural cognitive biases and psychological tendencies, leading us to become our own worst enemy.

Human psychology has evolved to make quick judgments, often based on emotion and instinct (e.g., heuristics) – traits that, while useful in everyday life, can be detrimental in trading.

For example, cognitive biases like loss aversion make people fear losses more than they value equivalent gains, often leading traders to hold onto losing positions too long, hoping for a rebound.

Similarly, recency bias – where recent events are weighted more heavily than long-term trends – can lead traders to believe a trend will continue just because it has been present in the short term, leading to irrational trading decisions.

Traders also tend to buy when prices go up (out of excitement or fear of missing out, thinking they’re good rather than more expensive) and get spooked and sell when things go down (when they’re getting cheaper).

So, they do basically the opposite of what they should be doing.

We covered in a separate article how the best traders tend to be the ones that forgot about their accounts or passed away.

Grimes’ insight is particularly relevant in volatile or uncertain markets, where price movements can seem irrational or unpredictable.

Such environments trigger emotions like fear and greed, which can cloud judgment and lead to impulsive actions.

To counteract these tendencies, Grimes’ message implies that traders have to cultivate self-awareness, discipline, and some sort of systematic approach that tempers emotional responses.


“Whenever I make an investment decision, I observe myself making it and think about the criteria I used. I ask myself how I would handle another one of those situations and write down my principles for doing so. Then I turn them into algorithms. I am now doing the same for management and I have gotten in the habit of doing it for all my decisions.” – Ray Dalio

Dalio emphasizes a structured approach to decision-making in this quote.

He describes how he observes his own thought process when making investment decisions, analyzing the criteria he considers and the steps he takes.

This helps him understand the reasoning behind his choices, which enables him to identify patterns and principles that guide his actions.

Whenever we make a decision there’s something going on in our heads that’s causing us to make these decisions.

So why not write down the criteria and stress-test it to make it’s good?

Accordingly, he aims to codify his thought process into clear principles. 

From documenting these principles, he creates a foundation for handling similar situations in the future.

This method of turning principles into algorithms helps with much better consistency and objectivity in his decision-making.

Dalio then applies this practice not only to investment but to management and all areas of his life, looking to make his decision-making as systematic and reliable as possible.

Overall, from formalizing his thinking into principles (decision-making criteria) and then algorithms (where possible), Dalio builds a framework that allows him (and others) to benefit from his experience, making his decision-making process more transparent, systematic (i.e., replicable), and efficient.


“The greatest mistake of the individual investor is to think that a market that did well is a good market rather than a more expensive one.” – Ray Dalio

Dalio highlights a common pitfall among individual investors: mistaking past market performance as an indicator of future value. 

When a market performs well, investors often assume it’s inherently “good,” leading them to invest more heavily. 

However, Dalio warns that a strong-performing market is usually more expensive, meaning assets are pricier, which reduces potential returns. 

Instead of viewing a successful market as safe, investors should consider its current valuation and future potential. 

Future returns are often dependent on the current pricing.

This perspective encourages critical analysis over emotional decision-making and avoiding costly mistakes tied to past performance alone.


“All investments compete and it’s not easy to tell whether one investment is better than the other. Because if people could do that life would be easy and everybody would make a ton of money, and this is a competitive game that’s very difficult to compete in.” – Ray Dalio

Dalio emphasizes the inherent challenge in choosing between investments/trades, emphasizing that all of them are in constant competition for capital.

Determining which investment is superior isn’t straightforward.

If it were, investing would be simple, and everyone would profit effortlessly.

The competitive nature of trading and investing stems from the complexity and unpredictability of markets.

Traders and investors have to constantly assess risk, return, and timing, and rarely with perfect information.

This competitive “game” is difficult precisely because markets are influenced by countless variables – economic trends, company performance, global events – with all sorts of variance associated with them.

Every trader is trying to gain an edge, and success requires a blend of strategy, skill, and luck.

Dalio’s insight highlights that achieving significant returns isn’t just about picking good trades or investments; it’s about understanding the competition and the complexity of markets.

The upshot is that most should have the bulk of their capital in passive, diversified strategies for best results.


“But when I mean financial engineering, I don’t mean go into an optimizer and throw things around and see what spits out. I mean understanding the parts and how to put those parts together.” – Ray Dalio

Ray Dalio emphasizes a thoughtful approach to “financial engineering,” contrasting it with a more superficial, formula-driven method.

When he talks about financial engineering, he doesn’t mean merely using optimization software to experiment randomly with different variables or backtesting the recent past until a desirable outcome appears.

Instead, he advocates for a deep, fundamental understanding of the elements involved in financial decisions and how they interact.

Dalio’s approach requires comprehending the specific characteristics, risks, intrinsic correlations, and behaviors of individual investment assets or strategies.

He encourages investors to consider how different financial parts – such as stocks, bonds, commodities, and cash – work in relation to one another, rather than simply relying on software to generate portfolios without deeper insight.

This level of understanding enables traders and investors to build a cohesive, balanced strategy based on knowledge rather than luck or suboptimal, generic optimization.

Knowing how different assets respond to various economic environments, they can engineer a portfolio that withstands different market scenarios.

Dalio’s perspective emphasizes strategic design over trial-and-error experimentation, looking for purpose and resilience in financial planning.

In his view, successful financial engineering relies on insight and intentionality, not just on algorithms or formulas without the deep understanding.

 

Unique Trading & Investing Quotes

These quotes, while not originally about trading and investing, offer insights into the mindset and strategies required for success in these fields.

Let’s explore what each quote means when applied to the context of trading and investing:

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” – Jimmy Dean

This quote highlights the importance of adaptability in trading and investing.

Economies and markets are constantly changing, and being rigid in your approach can lead to very suboptimal results.

Successful traders and investors adjust their strategies to align with market dynamics to achieve their financial goals.


“The only true wisdom is in knowing you know nothing.” – Socrates

In the context of trading and investing, this quote emphasizes the value of humility and continuous learning.

Markets are complex with very high levels of dimensionality (many, many input variables affecting the output), and overconfidence in one’s knowledge can lead to risky decisions.

Acknowledging the limits of your understanding encourages a cautious approach and openness to new information and strategies.


“In flying, I have learned that carelessness and overconfidence are usually far more dangerous than deliberately accepted risks.” – Wilbur Wright

This quote can be related to risk management in trading and investing.

Carelessness and overconfidence can lead to neglecting risk management principles and significant losses.

On the other hand, successful traders and investors carefully assess and accept risks, and implement strategies to manage and mitigate them effectively.

Risky things – like flying an airplane or trading markets – aren’t necessarily risky as long as the risks are understood and controlled for.


“There are no beautiful surfaces without a terrible depth.”

Applied to trading and investing, this quote suggests that opportunities that appear attractive on the surface may involve hidden risks or complexities.

It emphasizes the importance of thorough research and analysis to understand the underlying factors that may impact an investment’s, trade’s, or position’s performance.


“All things are subject to interpretation. Whichever interpretation prevails at a given time is a function of power and not truth.”

In the financial markets, this quote underscores the subjective nature of market analysis and the influence of market sentiment.

Different traders/investors (or algorithms) may interpret the same information differently.

Market movements often reflect prevailing sentiments or the actions of big/powerful market participants rather than objective truths.

The price of anything is the money and credit spent on it divided by the quantity. It doesn’t have to reflect fundamental value, as that’s a much longer-term consideration.


“The surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike than those who think differently.”

This quote highlights the importance of diversity of thought in trading and investing.

Echo chambers can lead to narrow thinking, missed opportunities, and increased risk.

Valuing and considering different perspectives and strategies can enhance decision-making and lead to better trading/investment outcomes.

Markets are inherently a mix of various perspectives, so it’s a good idea to understand who are the buyers and sellers, how influential they are, and what they’re motivated to do.


“The individual has always had to struggle to keep from being overwhelmed by the tribe.”

This quote reflects the challenge of independent thinking in the face of market consensus or herd behavior.

Successful traders and investors often have to go against the crowd, and make decisions based on their analysis, information, and convictions rather than simply following popular trends.

Going against the crowd is necessarily to generate alpha.


“In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule.”

Applied to trading and investing, this quote warns against the irrationality that can prevail in markets, especially during bubbles or panics and downturns.

It underscores the need for rational, disciplined trading/investment approaches that resist getting caught up in the euphoria or despair of the masses.


“It is hard enough to remember my opinions, without also remembering my reasons for them!”

This quote humorously points to the importance of having clear rationales for trading/investment decisions.

Keeping track of the reasons for your trades or investments helps in evaluating their outcomes and learning from your experiences.

This can contribute to growth and improvement in your trading or investing strategy.